In a recent survey, it has been revealed that air fryers have secured the position as the third most-used kitchen appliance in British households, following toasters and microwave ovens. The Good Food Nation study highlighted that sales of air fryers have escalated significantly during the current cost-of-living crisis, leading to them being used more frequently than traditional electric and gas ovens.
According to the survey, 58% of participants reported using an air fryer, showing a notable increase from 46% last year. The dominance of air fryers is evident as 33% of respondents admitted to not using conventional ovens. Despite the claims of air fryers being able to produce perfect toast, the survey also found that 77% of households still use toasters and 75% use microwave ovens.
The study further delved into dietary habits, indicating that consumers in the UK typically eat meat around four days a week, with 19% consuming meat daily. A surprising discovery was that Millennials, aged between 27 and 42, were the most likely group to eat meat daily at 26%, followed by Gen Z individuals (16 to 26-year-olds) at 24%. However, both of these age groups are also more inclined towards vegetarian, pescetarian, or vegan diets, with 27% of Gen Z and 17% of Millennials following these dietary preferences.
Despite the interest in sustainable eating practices, the survey revealed that 60% of participants lack understanding of the term “carbon footprint”, with only 25% willing to adjust their diets once informed about the carbon impact. Lily Barclay, the content director for Good Food, emphasized the importance of educating individuals on sustainable cooking and eating practices to instigate behavioural changes.
The study highlighted that cost remains a significant barrier to sustainable food choices for 32% of respondents. However, 24% expressed a higher likelihood of purchasing products with sustainable packaging, and 23% prioritised sustainable food choices. Approximately 26% of participants claimed not to waste any food in a typical week.
Conducted by Censuswide, the survey involved 2,003 adults across the UK in August. The findings reflect the increasing popularity of air fryers in British kitchens and the evolving dietary preferences towards more sustainable options.