Emmerdale and Coronation Street fans can now watch episodes early, thanks to a significant scheduling shake-up announced by ITV. Starting from Monday, October 14, viewers can catch the latest episodes of both soaps on ITVX from 7 am each day, well before their evening broadcasts on ITV1. This move aims to offer audiences more flexibility in enjoying the shows.
The new soap hub on ITVX will feature a variety of content, including all recent episodes ready for viewing prior to their ITV1 airtime. Additionally, dedicated sections for Classic Coronation Street and Classic Emmerdale, as well as compilations such as “greatest episodes” and “stars of the soaps,” will be available. Notable dramas like Tina and Bobby with Michelle Keegan and Maryland starring Suranne Jones will also be showcased.
ITVX has seen a surge in soap viewership in 2024, with Emmerdale and Coronation Street collectively accumulating nearly 300 million streams. Craig Morris, Managing Editor of ITV Channels and ITVX, mentioned the positive response to early soap releases during major events earlier in the year, indicating a growing consumer demand for flexible viewing options. Iain MacLeod, executive producer for continuing drama at ITV, expressed excitement for fans to enjoy their favourite shows at their convenience.
Soap enthusiasts can look forward to streaming nostalgic episodes and special introductions by beloved soap actors on ITVX. The new dedicated soap page promises to be a central resource for fans to dive into the histories and latest happenings of both Coronation Street and Emmerdale. The accessibility of these shows at various times throughout the day aligns with the busy lifestyles of many viewers.
As soap culture continues to thrive, this move by ITV is expected to resonate positively with fans looking for more control over their viewing experience. Stay tuned for the latest drama and updates from the Dales and the Cobbles available earlier than ever before on ITVX.