Four in 10 people refuse to apologise because they believe they are ‘never’ wrong, a new study reveals. A poll of 1,000 adults aged 20-50 found that nearly a fifth (18%) do not feel ‘comfortable’ saying sorry, while 15% dislike admitting they are in the wrong. Additionally, 23% feel embarrassed about apologising. Reasons such as not wanting to restart conflict, struggling to express emotions, and sticking to principles were also cited as barriers to offering apologies.
Commissioned by HONOR to coincide with the launch of its Magic V3 device, the study highlighted that the average person in this age group only apologises around three times a week – equivalent to over 150 apologies annually. Interestingly, more than four in 10 (41%) claim to usually be the first to apologise, regardless of fault. However, 38% have apologised without meaning it, and a third have regretted an apology they’ve made in the past.
The survey brought to light that 31% prefer an immediate apology when someone has wronged them, with 15% expressing indifference to the medium of apology, be it through social media or text. The biggest peeves include insincere apologies (48%), blaming others instead of taking responsibility (47%), and the other person appearing irritated by having to apologise (35%).
Avikar Jolly, CMO for HONOR EUROPE, noted the challenges in apologising and highlighted the value of empathy in relationships. To engage customers, HONOR partnered with micro-artist Graham Short to create a 166-word apology engraved on the hinge of the new 9.2mm thin foldable phone, offering a unique approach to saying sorry.
Jolly remarked that overcoming barriers to apologising can be tough for many due to factors like pride or fear. Consequently, a well-delivered apology fosters maturity, respect, and an understanding of others’ feelings. As a nod to customers who may prefer slimmer devices, the Magic V3 aims to offer a heartfelt apology to those dissatisfied with current bulky phones.