A new initiative led by fitness guru Joe Wicks and Asda aims to help parents save money while supporting their children’s schools. The “Cashpot for School” campaign, launched by Asda through its Rewards loyalty programme, enables shoppers to raise funds for their chosen primary school by selecting it within the Asda Rewards app. As parents shop, the supermarket will donate 0.5% of the basket value to the selected school, providing an initial £50 kickstart and an additional £1 per customer sign-up.
According to a survey involving 504 school-aged parents and 625 primary school teachers, nine out of 10 parents have been requested to donate to their child’s school, with some spending up to £138 annually. Teachers have expressed concerns about the lack of funding impacting learning, with 23% worried about hosting sports events. The initiative is seen as a welcome solution to address underfunded areas like school trips, books, learning materials, and sports equipment.
Joe Wicks, a father of four, expressed his pride in supporting the initiative, recognising the positive impact it will have on children nationwide. Asda’s Chief Customer Officer, David Hills, highlighted the struggle many parents face in financially supporting schools and emphasized the initiative’s combined aim of value shopping and supporting local primary schools.
The Cashpot for School programme has already garnered over 150,000 sign-ups within 24 hours and is open to all state-funded primary schools. It offers a practical solution for parents to contribute to their children’s education while saving money. This innovative initiative not only benefits schools financially but also fosters a community spirit of support and involvement in education.