Major Supermarket Launches 24-Hour Delivery Service
Co-op has announced the launch of a 24-hour grocery delivery service to meet the growing demand from shift workers, parents, and late-night shoppers. The new service will be available this month through Deliveroo, Just Eat, and Uber Eats in Manchester, Leeds, and London. These locations were chosen due to existing high online demand outside traditional shopping hours, the availability of delivery drivers, and stores already operating round-the-clock for restocking.
A recent survey indicated that around 40% of customers using fast delivery services would opt for an 11pm to 5am delivery window if offered. This percentage increased to 50% among consumers aged 18 to 44, with the service expected to be most popular among the 18 to 24 age group. The study also revealed that approximately six million UK adults see their work patterns or shifts as the primary reason for using a 24-hour delivery service.
Chris Conway, Co-op’s e-commerce director, commented, “With a convenience store in every postal code area in the UK, we can identify and meet local shoppers’ demands to provide solutions like our new 24-hour delivery service.” He added, “We are continually developing our online services to offer the best shopping experience for customers, regardless of the time they choose to shop.”
The survey conducted by Opinion Matters involved 2,000 UK adults between August 14-16.
The launch of this innovative service signifies Co-op’s commitment to meeting the evolving needs of customers and providing convenient solutions for a diverse range of shoppers.