A recent comparison by Manchester Evening News has shown Morrisons to be cheaper than budget retailers Aldi and Lidl. This shift in pricing is attributed to Morrisons’ expanded More Card scheme, offering exclusive prices on over 2,000 items. The supermarket has added hundreds of new More Card prices, including discounts on popular products like chicken breasts and fruits.
Emma Gill, Parents editor for Manchester Evening News, decided to put Morrisons to the test by doing a large shop. With the More Card, she found competitive prices on various items, earning bonus points that could be converted into vouchers. Notable discounts included reductions on branded items like Heinz Ketchup, Bisto gravy, and Pot Noodles.
Overall, Emma saved £24.72 on a £160 shop, thanks to special offers and the More Card. She highlighted Morrisons’ additional offerings like fresh pizzas, bakery goods, and a price match with Aldi and Lidl. While Morrisons may not hold the title of the UK’s Cheapest Supermarket, its combination of offers is attracting more customers.
Aldi has responded to the comparison results, stating that the analysis does not consider like-for-like products or the quality of their offerings. Despite the differing opinions, the discovery of Morrisons’ competitive pricing showcases the ongoing competition in the supermarket industry.