A tiny high street shop in South Wales, Grandad Needs His Medicine, is causing a stir with its innovative cheesecake sandwiches inspired by a Japanese trend. Located on Swansea’s Oxford Street, the shop has gained attention for its unique sweet sarnies since opening last year. While renowned for their hot BBQ Beef Brisket Sandwich and breakfast options, it’s the new cheesecake sandwiches that are captivating customers.
The shop introduces a special cheesecake sandwich each Thursday, featuring flavours like lemon yuzu and blueberry, dark chocolate and cherry kirsch, and milk chocolate and orange. Owner Chris Hardie notes that the idea stemmed from a Japanese trend he experienced years ago. The cheesecakes, made with hand-cut brioche bread and flame-toasted sugar, offer a portable twist on traditional dessert, priced at £6 each.
Following an initial run of 20 sandwiches that sold out quickly, demand has surged, prompting the shop to produce 100 sandwiches weekly. Customers impressed by the unique concept are pre-ordering via WhatsApp to secure their treat. Feedback has been overwhelmingly positive, with customers returning repeatedly and even purchasing multiple sandwiches to share with friends and family.
Despite the unconventional nature of the cheesecake sandwiches, they have found remarkable success, distinguishing Grandad Needs His Medicine as a pioneering food destination in Wales. The shop’s dedication to creativity and quality has earned them a loyal following and remarkable sales of their innovative sweet treats.