A couple from Wales decided to quit their jobs and create an AI-generated influencer, Olivia C, who is now helping pay their bills. Alvero and Rita entered Olivia C into the world’s first AI-generated beauty pageant and secured third place earlier this year. Olivia C is an incredibly realistic influencer brought to life using artificial intelligence. Her Instagram page, ‘@oliviaisflyinghigh’, showcases her life as a passionate traveller, sharing photos from various countries worldwide.
Behind Olivia C’s online presence is a dedicated team of two, Alvero, 42, and Rita, 34, who left their jobs in advertising to establish creative agency Falamusa. Alvero explained that Olivia C is a fun experiment to test AI technology and explore people’s reactions. The couple utilised various technologies, such as Luma AI and Midjourney, to create Olivia C’s appearance and personality.
Olivia C’s realistic social media content earned her third place in the world’s first AI-generated beauty pageant earlier this year. Brands are increasingly turning to AI-generated models for product promotion due to their cost-effectiveness and efficiency. Platforms like Imagine Education have seen a significant increase in sign-ups for courses on building AI influencers, reflecting the growing interest in this field.
Despite debates on whether AI-generated models perpetuate unrealistic beauty standards or will replace real-life models, Alvero emphasises that Olivia C is about creating an engaging fictional character. He envisions using Olivia C for positive purposes and collaborating with production companies and educational programs to explore creative AI applications.
Alvero believes that, just like past innovations, AI will bring change and integration. While acknowledging the potential social and political implications of AI, he remains optimistic about its transformative impact. As Alvero and Rita continue to develop Olivia C, their story highlights the evolving landscape of AI, influencer marketing, and creativity.